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The World’s Largest 360-degree Sports Photo

While the football fans among you were following Manchester City and Stoke City battling it out for this year’s FA Cup yesterday at Wembley Stadium in London, 360 Cities founder Jeff Martin was pitch-side capturing a 20-gigapixel photo of the crowd – the largest-yet 360-degree photo of a sports event.

The image has now been launched on http://wembley360.wembleystadium.com/ – less than 24 hours after shooting! People viewing the image can tag themselves or their friends if they were in the 90,000-strong audience. Our talented team also built the website and created the tagging application. There are a lot of famous faces in the crowd. Stay tuned as the number of face-tags starts building up. [update - 1200 tags added in the first hour!]

This event is a major accomplishment for 360 Cities. Working with Wembley for several weeks in advance, the shoot was meticulously planned and rehearsed. There were only 90 minutes of shooting time to work with. By contrast, our earlier gigapixel images of, for example, Prague, London and the Strahov Library were shot over days. Jeff was  present for the FA Cup semi-final in May to do a dry-run. Wembley’s excellent agency Dare Digital organized everything with skill and creativity. Read all about how we did it on the How We Did It page.

Jeff Martin preparing for the semi-final dry run

360cities.net

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