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Category Archives: Sell your property with a virtual tour

Videos or Virtual Tours?

Videos or Virtual Tours?

With an estimated nine out of 10 homebuyers heading online to conduct their initial house searches, property marketing professionals are well aware of the importance of offering some kind of virtual viewing to the internet audience.

Potential purchasers are keen to get a feel for a home in advance of committing to seeing it in person, and both 360 virtual tours and videos offer agents the opportunity to showcase properties in an online environment. But which medium is best for property marketing purposes? In his property column this week, US real estate broker Ray Pugel said: “Virtual tours of homes have been the mainstay for almost a decade, but now, the showing of homes on the Internet is transcending to video.” Is this really the case? Here we look at what each technology has to offer property marketing teams.

Videos Send Strong Property Marketing Messages

With online video site YouTube being the second most popular site in the world, and its owners Google sitting at number one, it is no surprise that the video medium receives a good billing in online searches. A full production video allows for a level of direction that cannot be achieved with 360 virtual tours – making it the perfect medium for a property marketing team looking to push home a message, while a carefully crafted videoette can speak more subtly about a property’s potential.

Virtual Tours Offer Autonomy to Explore

However, agents should not rush to mothball virtual tour technology, as it offers autonomy to the viewer, allowing them to tailor the tours to their own queries and questions. Indeed those looking to present a property in a style that suits all would-be buyers may wish to continue offering a choice of virtual viewing medium in order to reap the benefits of both.
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Advantages of a 360 Virtual Tour On Your Site

Cozy Family Room, Gig Harbor WA

Image by Michael D Martin via Flickr

A List Of The Advantages From Adding A 360 Virtual Tour On Your Web Site

With the advancement in technology, services are improved and they get better. Probably, you are not quite familiar with virtual tours namely panoramic virtual tours and a 360 degree virtual tour. A virtual tour is a useful tool for website owners as they able to provide a graphical presentation of certain property to website visitors or internet users. Typically, this process involves the simulation of a certain location that really exists and this may consist of moving or still images, virtual models of actual locations and videos.

Virtual tours are used by webmasters to make the sites look attractive and they also add narrations, animations, music or texts. Because many of the sites don’t require plug-ins or downloads, the virtual tours are easy to use. The real estate market has benefited much from these virtual tours and they are using these widely. With these, the web visitors can have a glimpse of buildings, homes and other properties at varied angles. These days, many industries are employing this type of technology as a marketing strategy for endorsing their products and services.

One of the many fantastic things about employing virtual tours when utilized for promoting real estate is convenience since potential buyers can examine the properties without being in the actual location. Just by simply clicking the maps, they can easily navigate the floors and transfer from one room to the other and take a good look at the featured property with clarity. These days, the real estate market brokers are making good use of the panoramic virtual tours and 360 virtual tours in their websites. In order to lure other brokers and potential buyers, they make sure that their sites look attractive to the visitors.

Nowadays, the online users and visitors have benefited from the virtual tours. Moreover, owners of websites benefit a lot from these as there are more than 50% of the online viewers who prefer to see the real location after viewing the virtual tour. Also, the buying decisions of prospective customers can be influence through these virtual tours. An increase in traffic and recall-value of potential buyers is also achieved. Furthermore, the retail industries can gain more revenues as they display their showrooms. The real estate brokers that used the virtual tours in their websites were able to attract different buyers and because of this, they have improved their sales.

These virtual tours are really great for both entrepreneurs and customers so that they can save more time and they can use the site comfortably and conveniently. These can turn images to a flat 2-D world into a full 360 virtual tours to represent the real look and appearance of a property and the website visitors can take a look at the properties online as if they were actually there. Thus, virtual tours have can be very useful for companies, firms and businesses. The virtual tours have also been used by other markets aside from the real estate since the virtual tours have been very useful for the Internet users.
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Virtual Tours of a few Condos


Virtual Tours of a few Condos at Old Farm Village in Panther Valley

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A New Tool for Buying Real Estate

Investing in real estate is more than just buying properly. Whether you are looking to buy a home or expand your business, you are investing in your future. For this reason, more people are using Bing Maps, a new geospatial mapping tool by Microsoft, to look for real estate. This resource lets the buyer view more than just satellite images of a property – it also shows it at multiple angles, gives a virtual tour, and analyzes local traffic congestion. Other features like its street, aerial, and bird’s eye views give buyers much more information about potential real estate investments than Yahoo Maps, Google Maps, or Google Earth.

Bing Maps has revolutionized the way that real estate is researched. It offers the luxury of scouting properties from home and eliminating those that do not meet the desired requirements. Bing Maps also allows buyers to locate properties that are near schools, hospitals, parks, and other areas that many people consider important when buying a home. If you are interested in purchasing a business space, Bing Maps can help by showing potential customers and competitors in the area, allowing you to pick the most profitable location for your business.

Bing Maps has three different view settings for its users. Starting at its most basic level, Bing Maps’ street view allows users to target specific areas without the distraction of a satellite image. The street map is an invaluable preliminary scouting tool because it clearly shows residential and shopping areas, as well as subway transit stops, parks, and buildings of interest that can help buyers narrow their desired search area.

From this preliminary stage, Bing Maps’ aerial view will give users a more detailed representation of the area. It contains all of the information of the street map, but also includes detailed satellite images of the surrounding area. This is useful for buyers as it gives them a visual representation of a property’s lot size, spaces of greenery, and the density of homes and businesses in the area. By combining these two features, potential buyers can get a more detailed picture of the property than they could otherwise.

The bird’s eye view option is the jewel of Bing Maps. This high resolution aerial map is able to show properties with unparalleled detail and texture. The images are shot at a forty-five degree angle and can be zoomed in to create clearer images than other mapping programs on the Internet. This real estate friendly view can also be rotated to show the different sides and entrances of a building. The bird’s eye view provided by Bing Maps can help buyers save time by previewing properties before visiting them in person.

In addition to the view settings provided by Bing Maps, this platform also includes additional features that are particularly useful for people interested in buying real estate. Its traffic flow option analyzes real time traffic congestion for most major roads and highways. It predicts traffic flow by anticipating factors such as the time of day, sporting events, and current weather conditions for a particular area. This can be an especially handy tool for buyers because it can project typical commuting times to and from a newly purchased home or business.

By installing the 3D plug-in for Bing Maps, users are able to take “virtual tours” of the property that they are interested in buying. By clicking and dragging the mouse, the angle at which a property is viewed can be rotated and tilted to fit the need of the user. Though every town cannot be viewed in 3D, most large cities within North America do offer this feature.

Bing Maps is an essential resource for people interested in buying real estate. Its high resolution images are far superior to Google Maps, Yahoo Maps, and Google Earth. Its bird’s eye view setting is an invaluable tool that allows buyers to look at a property from four different directions. Additional components, like its 3D plug-in and traffic flow analysis allows buyers to narrow down the potential properties, significantly cutting down the amount of time it takes to find desirable real estate. Bing Maps is an invaluable tool that will take the hassle out of searching for that perfect property.

via ReutersPost: A New Tool for Buying Real Estate.