Over the last 10 years the real estate business has seen big changes through the use of the internet. Starting with text ads and images, Realtors quickly turned to 360 virtual tours and slide shows to increase the value of their listings in directories and on websites. Understand that video has even more impact than all the other promotions combined.
95% of buyers and Realtors use the internet to to find and pre-qualify homes, land and commercial properties. Most websites are still offering a few pictures and some text. But even though a pictures can say more than a thousand words, a video can say more than a thousand pictures.
No business can ignore the power of online videos, not even the real estate business. I think video and real estate is actually a perfect match. Where else can you combine a presentation of a property, an introduction to a Realtor or his business or pre-sell any other real estate related service.
Creating videos on the internet has become an easy process. Most real estate marketers still rely only on services like YouTube to present their online videos, even though there are a lot more websites offering free hosting and syndication of video content for free. If you rather stick to selling houses, then you can also use a company like TopSeekInc.com to syndicate your videos.
Video editing software is nowadays so easy to use that even without any prior experience, you can easily produce a professionally looking video. Adding contact information into the video or doing a satellite view with Google World Maps are some ways to improve the video. If you don’t have a camera, just pick up a simple Flip camera or something similar, and start your video career today. It’s easy!
The internet had become very competitive and if you want to be part of the big game, you need to apply video to your marketing strategies. If you provide great contents for your audience, you will be able to get more leads and we all know what that means.