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Monthly Archives: August 2011

Virtual Tours for your property

Virtual Tour

5 Reasons For Opting For Virtual Tours

An increasingly popular marketing tool, a virtual tour company is quickly gaining steam for a large number of reasons. The use of a virtual tour provider can really take your website to the next level, enhancing it to its fullest, and in certain industries, the use of these tools are what can give you that oh-so-important edge. Widely appreciated, and with the amazing ability to increase interest and exposure of your website, the use of virtual tools is appealing to the senses, an excellent marketing strategy, and truly cost effective. For these reasons, which we will delve into a little further, the use of panoramic virtual tours, 360 virtual tours, or even virtual tour photography, as an excellent solution to promoting your site.

In certain industries, particularly real estate and retail, the use of a virtual tour company to create a unique 360 virtual tour for your site can be a highly cost effective and time saving solution. Without having to take the potential buyer directly to the home in question, with the use of virtual tour services that can provide you with either panoramic virtual tours or 360 virtual tours give the client the ability to see the house before they commit to look at it. Allowing potential clients to view your listed homes in depth, virtual tours give clients the ability to truly get a feel for what the places look like and the atmosphere they evoke. You are able to get the most important aspects of the home or product across as these tours allow you to see the object or room from every possible angle. For a fictional real estate agent, these tours can save him or her time and money by not having to waste precious time showing clients houses they reject off hand.

Users love these features as they are sophisticated and cutting edge and have the ability to provide a much better picture of the product, service, or place being proffered than any other form of online presentation. Often set to music, and made to showcase every element, these 360 virtual tours and panoramic virtual tours are very innovative in their use of technology, and these features really appeal to users.

Inexpensively, the use of the services of a virtual tour company is an excellent marketing strategy that allow you to showcase the best of what you have to offer, in an indirect, not “salesy” kind of way. Meaning that, if, for example, you are the manager of a rental property in England, the use of virtual tours of London and your individual units, make great promotional materials. Without having to leave their homes, potential renters are able to see if these places are right for them. Giving them a real feel for what their new home is going to be like, virtual tours of the UK are very appealing to long-distance movers who don’t have the ability to really check the place out before calling it home.

Using virtual tour photography, 360 virtual tours, or panoramic virtual tours are very well loved elements on any website. The use of a virtual tour business for all your virtual tour services is a great way to get more exposure, faster, by using a technological element that users truly love, this is a great way to stretch those marketing dollars to their fullest.

source:  articlebase




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Why your home isn’t selling

SAN FRANCISCO - MAY 04:  A sale pending sign i...

Image by Getty Images via @daylife

Virtual tours for selling properties

And what to do about it.

So your house has been sitting on the market for longer than you would have liked. Now what? While selling a home in the current economic climate may not be as smooth sailing as in the past, if the correct factors are in play, it should also not be too difficult.

There are usually three key reasons why a home may not be selling, but these situations are relatively easy to adjust and fix. They are:

1. Price

This is one of the most common reasons why homes don’t sell. While there might be a buyer for every home, it’s the buyers, not the sellers, who ultimately determine the market value of a home. In the current market over pricing has led to many properties being on the market much longer than they should be, and the longer a property is on the market, the less likely it is that the seller will get their initial asking price. On average sellers can expect their homes to spend between 30 and 60 days on the market, if it is correctly priced.

2. Condition of the property

If your home doesn’t appeal to you, it certainly won’t appeal to anyone else. In a buyer’s market, there is a lot of competition. Added to this, buyer’s in this kind of market are fussy – they have so much choice that they really don’t have to settle.

This means that sellers should only put their home on the market once it is in as good a condition as they can possibly achieve, sellers should to take a look at the condition of other homes in their area that are currently for sale and evaluate how their condition compares to your home. Your property needs to outshine the competition, so consider a minor facelift such as a coat of paint and undertake any necessary repairs. Make sure the garden is neat; that all unnecessary clutter is tidied away both inside and out and that the home has kerb appeal.

3. Marketing plan

Pictures really do say more than 1000 words – a point sellers should remember when their home is on the market. Just like you want to put your best side forward when being photographed, so your house should be photographed showcasing its best characteristics. In addition, many online listing sites have found that homes which are advertised with more pictures that potential buyers can review, receive more hits than those with fewer pictures.

Added to this, virtual tours are becoming more and more common as a means of showcasing properties for sale. If your home is being filmed for a virtual tour, you should ensure that it is really being showcased to its best advantage. Aside from ensuring that it is clean and tidy, sellers should, for example, set the dining room table, put the best linen on the beds and have a colourful centrepiece on the kitchen counter. It’s all these little details that add up to make a good impression.

Sellers should consider the showcasing of their property as an interview. This is because it involves presentation and first impressions, which are key factors that can help or hinder a potential sale. Always do what you can to highlight the best features of your home, instead of relying on the fact that potential buyers will notice them of their own accord.

In buyer’s markets, it is especially important to pull out all the stops and make your home stands out above the others on the market. Be objective about why a buyer would choose your home over all the other homes for sale in the area and if you don’t think it’s likely, start by relooking at the three factors as mentioned above.

In this kind of a market, timing is everything as statistics show that a property sold within the first four weeks is generally sold for the seller’s asking price – if it has been priced correctly, is in a good condition and has been showcased to demonstrate its best features. Houses that stay on the market for five to 12 weeks generally sell for 3% less, while those on the market between 13 and 24 weeks sell for up to around 6% less. Houses that have been the market for 24 weeks or more are expected to sell for up to 10% less than the original asking price.

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